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Google Analytics & Webmaster Tools Now Track the Impact of Tweets, Likes, +1  whats next? Google Analytics & Webmaster Tools Now Track the Impact of Tweets, Likes, +1 whats next?
By Salar Golestanian @ 30 Jun 2011 :: Article Rating :: Web Trends
 
It seems to me that we have to learn how to use and how it is affecting SEO and Google ranking of pages with new tools coming online. Recently Google Launches Google+ to Battle Facebook and so far it has had good reviews from those that have had the opportunity to test it. Now Google Analytics & Webmaster Tools have overnight made Google Analytic a necessary tool as against the competitor web site Analytic tools.

With Google going heavily social, and its web analytics tools are no exception; Google Analytics and Google Webmaster Tools have added new tools for tracking the impact of tweets, likes, +1s & more on your website’s traffic. Google Webmaster Tools now has a “+1 Metrics” section, which provides reports on the impact of the +1 Button on search. The new analytics show how +1s affect your website’s click-through rate (CTR). It tracks the amount of +1s on a given page, the CTR with +1 annotations and the CTR without +1 annotation. The new tool also graphs out the amount of annotated impressions and annotated clicks your website receives over time.

Google has also added an Activity report and an Audience report to Webmaster Tools. The Activity report displays how many +1s your website’s pages have received. The Audience report displays geographic and demographic data about users that have +1′d your website’s content.

Even more useful is Google’s new Social Plugin Tracking tool for Google Analytics. The tool compares the impact of different types of social actions on your website. It not only tracks +1s, but it also tracks Twitter tweets, Facebook Likes, Facebook Sends and other social actions.

Social Plugin Tracking generates three reports: Social Engagement, Social Actions and Social Pages. Social Engagement tracks behavior changes (time on site, page-views, bounces rate, etc.) for visits from social plugins. Social Actions tracks the number of social actions users take on your site, and Social Pages compares your pages on the number of social actions they are receiving.

These tools give website owners a great deal more insight into the impact of social on their websites. Tracking social just makes sense, especially as social sites drive more of the web’s traffic. We also suspect that Google also wants to encourage more sites to adopt the +1 Button. Raw data showing that +1s increase web traffic is the most convincing thing Google can provide.

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About General News and BlogTopics by Salar Golestanian
These are various short and long News Articles and Blogs by Salar Golestanian the founder of SalarO.com about the latest topics that interest me. The subject matter are mixed topics from Web Trends, Technology, Software, Science or Current Afair, or whatever that can affect Internet Technology in any shape or form.  I have been told that the best place for these would have been for me to place them on a page at SalarO.com, However, some of these Blogs have less of a commercial or corporate genra, so they are placed here in this personal site. These Blogs help me explain a little more than normally is allowed in the 140 character real-estate of a typical Twitter post. They may also link you to the actual news or site that can expands further on my comments.

SalarO.com is a respected UK web consultancy with a proven record in DotNetNuke WCMS and System Integration expertise for ‘.Net’, E-Commerce systems. Recently we have also been working with nopCommerce as highly versatile ecommerce solution that can live alongside Wordpress to deliver great blog engine that Google loves.   We possess the necessary skills to create solutions based on the 3 technology as well as mobile apps for iOS/Android so they can communicate with your WCMS or E-commerce portal using nopCommerce. We are also helping some of our clients at Salaro to setup and use wordpress as fringe sites blogging about their products and services helping to maximize SEO potentials on the key words that can increase their Google position.  SalarO team is expanding their offerings with a range of custom modules, extensions & templates for DNN and nopCommerce.